'Breast is Best' Jul 2010

The Breastfeeding Network has written to the Department of Health asking for a change in the “breast is best” message following research that suggests this indicates breastfeeding as the preferred – rather than the normal – way to feed babies. A Department of Health spokesman said in a statement that "breast is best" was not its slogan, adding: "Breastfeeding is good for babies, good for mothers and incredibly convenient. "It's crucial that mothers get the support they need to make breastfeeding a success for them and their baby." The Department of Health recommendation that mothers should feed babies breast milk alone for at least six months is based on World Health Organisation (WHO) guidance. In responding to the Breastfeeding Network's press release on this subject the BSNA Statement read: “Every parent wants to see their child get the best start in life, including good nutrition to set the pattern for healthy growth and development. Clear information and practical support for mothers and fathers before and after their baby's birth, and into their early years, is very important. This is true for mothers who breast feed, as well as parents who cannot or choose not to, and for whom infant formula is the only suitable alternative. "BSNA is keen to work with all interested parties to make sure that parents and caregivers receive clear, consistent and accurate information about infant feeding - supporting and giving them confidence in caring for their baby."